[seo audit]
SEO Audit for Trading and Fintech Sites
Before you commission content or rebuild anything, you need to know whether your problem is technical, editorial, or strategic. Those need different fixes and different budgets. An audit is the cheap way to find out, and it is usually where I start with a new client.
What you get
A written report with findings ordered by impact, not a 90 page automated crawl export with every warning the tool could generate. Specifically:
- Critical issues that are actively costing you traffic or blocking indexation, with the fix for each.
- A prioritised action list split into quick wins and the work that needs proper resourcing, so you can decide what to do this month versus this quarter.
- Content and keyword findings: where you are competing against yourself, where the intent is mismatched, and the gaps you should build.
- Competitive context: who is taking your traffic and, more usefully, why. In this industry that is often a review site rather than a rival firm.
- An AI visibility baseline: what the major assistants currently say about your brand when asked buyer questions. Most audits skip this entirely.
- A walkthrough call so your team can ask questions and I can explain the reasoning rather than leaving you to interpret a document.
You keep the report either way. There is no requirement to work with me afterwards, and I will tell you if I think your issue does not need an outside consultant.
What gets checked
Technical
Indexation, crawl waste, canonicals, redirect chains, sitemap integrity, schema validity, hreflang if you run multiple regions, and Core Web Vitals.
On-page and content
Titles and descriptions, heading structure, thin and duplicate pages, internal linking, and whether your pages match what the searcher actually wants.
Keyword and intent
What you rank for now, what you should target, and which pages are cannibalising each other. More on this thinking in intent-driven SEO.
Entity and brand signals
Whether Google and AI models correctly understand what your brand is, who runs it, and what category it sits in.
Competitive position
Who holds your money keywords, whether they are beatable, and where to concede rather than burn budget.
Compliance risk in existing copy
Claims on your live pages that could be a problem in a regulated market. Worth catching before a regulator does.
Who it suits
- Prop firms and brokers whose traffic has gone flat or dropped with no clear cause.
- Sites that have just migrated, rebranded, or changed platform and want to know what broke.
- Operators about to invest in content who want to spend it in the right place.
- B2B vendors in the trading space who suspect they are invisible to the operators they sell to.
- Anyone who has been told by an agency that they need a large retainer and wants an independent second opinion first.
Timeline and scope
Turnaround depends on site size and how many regions or entities you run. A single site is usually about a week. A multi-entity broker group with several language versions takes longer. I will give you a firm timeline and a fixed price once I have seen the domain, and I will not start until you have agreed both.
Free first look
If you are not ready for a paid audit, send me your URL through the contact form with “SEO check” in the message. I will spend a few minutes on it and tell you what I see. No charge, no follow up sequence. If the answer is that you do not have a problem worth paying to fix, I will say that.
Send me your domain
Tell me the site and what you are worried about. I will come back with scope, price, and timeline.
Questions
How is this different from a free tool report?
A crawler tells you what is technically wrong. It cannot tell you which of those things matters for a prop firm, which to ignore, or that your real problem is a review site owning your brand keyword. The judgement is the deliverable.
Do you fix the issues or just report them?
The audit is the report and the walkthrough. Implementation is separate, and you are free to hand the report to your own team or another agency. Plenty of clients do.
What access do you need?
Read access to Google Search Console and analytics is ideal because it makes the findings far more accurate. I can work without them if that is a problem, but the report will be weaker and I will tell you where it is guessing.
Will you sell me a retainer at the end?
I will tell you what I think the work requires. If that is nothing, or if it is something your in-house team can do, that is what the report will say.
Do you audit sites outside prop trading and forex?
Sometimes, in adjacent fintech. Outside that I am not the best value for you, because the industry knowledge is most of what you are paying for.