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[seo & content]

I know what Google
looks for.
I just don’t usually
talk about it.

10 years inside Google’s quality systems. Now I write for fintech brands that want to rank without sounding like they’re trying to.

10+
years at Google
200+
blog posts written
2+
years in prop firms
[what i do]

The work.

Working on something in this space? → Let’s talk.

SEO Strategy

Keyword research, content architecture, and on-page optimization for sites that want to show up for the right searches. No black hat, no shortcuts, no vague “authority building” talk.

Content Writing

Long-form articles, blog posts, and landing page copy that reads like it was written by someone who actually understands the industry. Because it was.

AI-Assisted Production

Scaled content using AI tools with human editing baked in. The output sounds like it was written by someone who knows what they’re talking about. Because it was reviewed by one.

[latest]

From the blog.

[let’s talk]

If you care about ranking and you care about how it reads, we probably have things to talk about.

The blog is free and I’m posting anyway. But if you want to go deeper, the contact page exists.

alex firdaus SEO & Content

Writing about prop firms, fintech, and SEO since before ChatGPT made everyone an “AI content strategist.”

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