[what i do]
The work.
Three services, one industry. Working on something in this space? Let's talk.
Prop Firm SEO
Category pages, comparison content, and rules documentation for firms selling challenges and funded accounts. No black hat, no shortcuts, no vague authority building talk.
Explore →Forex Broker SEO
Search growth for regulated and offshore brokers, plus the B2B vendors selling into them. Written to your jurisdiction's constraints, so compliance approves instead of rewriting.
Explore →AI Overview Optimization
Getting your brand named and cited inside AI Overviews, ChatGPT, and Perplexity answers. Different mechanics to classic ranking, and most of your competitors are not doing it yet.
Explore →[the shift]
Traders now ask ChatGPT if your firm is legit before they ever see your website.
If the sources those models cite are outdated or wrong about you, so is the answer. That is fixable, and almost nobody in this industry is fixing it yet.
[who i work with]
One industry, on purpose.
I work with prop firms selling challenges and funded accounts, forex and CFD brokers, and the B2B vendors selling into both. Tech providers, payment providers, liquidity providers, risk tooling. I also work with affiliates and review sites trying to compete against publishers ten times their size.
That narrow focus is the whole point. I already know what a drawdown rule is, why your affiliate page cannibalises your review page, and why your compliance team will reject half of what a generalist agency hands you. A generalist has to learn your industry on your budget. I do not.
It is not a fit if you want cheap volume content, a link package, or guaranteed rankings. Nobody can promise a position, and anyone who does is either lying or planning to burn your domain.
[how it works]
No pitch deck, no discovery funnel.
You tell me the problem
Traffic flat, review sites outranking your own brand pages, a migration that broke something, no idea why you vanished from AI answers. I tell you if it is fixable and roughly how hard.
Audit, or straight to build
Most work starts with an audit because guessing is expensive. If you already know what is broken and just need it built, we skip that part.
I write, or I brief your team
Both work, and briefing your in-house writers is often cheaper for you. What I will not do is hand over a strategy document and disappear.
Measure what matters
Rankings are a proxy. What counts is qualified traders or operators landing on pages that convert, and your brand getting named when someone asks an AI model for a recommendation.
Send me your URL.
I'll take a quick look, no charge and no follow-up sequence. Use the contact form and say SEO check.
Get a free URL audit →[latest]
From the blog.
Prop Firms in China: Can Traders Actually Use Them (and Why Does EagleTrader Keep Showing Up)?
Chinese traders are already using FTMO and FundedNext, and none of it shows up in English search. Here is what is actually legal, why VPNs cut both ways, and why…
Read post →
[questions]
Things people ask before they email.
Q.What does a prop firm SEO consultant actually do?
Three things, mostly. Build the pages that capture trader search demand, which usually means category pages, comparison pages, and turning your own rulebook into indexable content. Fix the technical problems stopping those pages from ranking. And manage the fact that review sites, not you, own the search results for your own brand name.
Q.Can you get my firm ranking above the review sites?
Not for every term, and you should be suspicious of anyone who says otherwise. I cannot control an independent publisher's ranking. What I can do is make sure the information those sites hold about you is accurate, and build your own pages so you own the searches that matter most to your revenue.
Q.How is AI Overview optimisation different from normal SEO?
Ranking wins a click. Citation wins a mention. An AI model assembling an answer names a few brands and cites a handful of sources, and the brands it names are frequently not the ones ranking first. What moves it is entity clarity, committing to specific verifiable numbers, and being described consistently across the wider web.
Q.Do you work with unregulated or offshore firms?
Yes. Most prop firms are not regulated and that is normal for the model. What I will not do is write copy claiming regulation or client protection that does not exist, which is also what keeps you out of trouble.
Q.How long does it take to see results?
Technical fixes can move things within weeks. New content competing for commercial keywords in this niche usually takes a few months to settle. Any firmer number offered before someone has looked at your site is invented.
Q.Where are you based, and does it matter?
Bandung, Indonesia. All work is remote and clients are international, so timezone has not been an issue. It does mean I know the Southeast Asian market properly, which is useful if that is a region you want.
[let's talk]
If you care about ranking and you care about how it reads, we probably have things to talk about.
The blog is free and I'm posting anyway. But if you want to go deeper, the contact page exists.