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[seo & content]

I know what Google
looks for.
I just don’t usually
talk about it.

10 years inside Google’s quality systems. Now I write for fintech brands that want to rank without sounding like they’re trying to.

10+
years at Google
200+
blog posts written
2+
years in prop firms
[what i do]

The work.

Working on something in this space? → Let’s talk.

SEO Strategy

Keyword research, content architecture, and on-page optimization for sites that want to show up for the right searches. No black hat, no shortcuts, no vague “authority building” talk.

Content Writing

Long-form articles, blog posts, and landing page copy that reads like it was written by someone who actually understands the industry. Because it was.

AI-Assisted Production

Scaled content using AI tools with human editing baked in. The output sounds like it was written by someone who knows what they’re talking about. Because it was reviewed by one.

[latest]

From the blog.

featured
Prop Firms 5 min read

The Real Reason Prop Firm Provider Ads Don’t Convert

Most prop firm provider ads don’t fail because of bad creatives. They fail because traders, learners, and builders are treated like the same person.

Read post →
[social proof (probably)]

See what my definitely-not-real clients have to say

Results may vary. Actually, results definitely vary. These are not real people.

★★★★★
“Alex optimized my site so well, even my mom found it on Google. She doesn’t know how to use Google.”
TT
Tech-Challenged Tim
Definitely a real client
★★★★★
“I asked for SEO. Alex gave me a digital miracle. My site ranks, my hair grew back, and my Wi-Fi is faster.”
MM
Miracle Mike
Hair growth unconfirmed
★★★★★
“Before Alex, my blog had 3 readers. Me, my cat, and a bot from Russia. Now I have 4. The cat left but a human arrived.”
BP
Blogger Pete
Cat unavailable for comment
★★★★★
“Our content used to rank on page 4. Now it ranks on page 1. I cried. My CFO cried. The accountant just nodded.”
FC
Fintech CEO
Accountant still hasn’t smiled
★★★★★
“I don’t fully understand SEO. But Alex explained it in a way that made me feel like I did. That’s worth five stars on its own.”
CM
Confused Marketing Manager
Still confused, but ranking
★★★★★
“I hired Alex for SEO. He showed up, asked smart questions, and left me with a strategy that actually made sense. Suspicious.”
SP
Skeptical Startup Person
Still suspicious
[let’s talk]

If you care about ranking and you care about how it reads, we probably have things to talk about.

The blog is free and I’m posting anyway. But if you want to go deeper, the contact page exists.

alex firdaus SEO & Content

Writing about prop firms, fintech, and SEO since before ChatGPT made everyone an “AI content strategist.”

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