I help prop firms and brokers get found in Google and AI search.
I spent ten years rating search results for Google. Now I run search and editorial for prop firm and broker review sites, and I advise operators on Google rankings and AI visibility.
- FundedTrading.com average position
- 44 to 16
- Search Console, late Aug to 10 Sep 2026
- FundedTrading.id, “prop firm indonesia”
- Page one, DA 5
- Google Indonesia, 20 Sep 2026
- alexfirdaus.com, “seo for prop firms”
- Position 3
- Google US, 20 Sep 2026
I work on both sides of the search result.
At FinMedia Group, I run the media side of FundedTrading.com, FundedTrading.id and MyTradingReviews.com. That includes search strategy, editorial direction, review writing and decisions about which pages stay, change or go.
Separately, I advise operators on how search engines and AI answers describe their firm. That work covers SEO audits, page planning, content standards and checks on whether a brand is cited in AI Overviews.
- Head of Media, FinMedia Group
- Prop firm and broker review sites
- Personal consulting
- Prop firm, broker and fintech SEO, plus selected projects outside trading
How I got here
Started writing online
My first online writing was for Jalan2.com, a tourism forum that no longer exists.
Failed at Bing
I was hired as a Bing web search evaluator, scored 49% on my first monthly audit and lost the job within a month.
Ten years rating Google results
I joined Leapforce, later acquired by Appen, as a Google web search evaluator. For ten years I graded real search results against Google's quality guidelines.
Moved into copywriting
COVID removed about 70% of my income. I rebuilt by learning copywriting, then combined it with what I knew about search quality and started writing for fintech clients.
Head of Media at FinMedia Group
I now run SEO, content and partnerships across prop trading and fintech review properties, including FundedTrading and MyTradingReviews.
Where I can help
Send me your domain and what you want to rank for.
I will review the brief before suggesting an audit, ongoing support or a narrower fix. You can also read the work page.
Discuss your site