Marketing for a Market That Might Be a Few Hundred Companies Wide
If you sell payments, liquidity or platform tech to prop firms and brokers, your whole market might be a few hundred companies. Most marketing advice assumes millions. That changes what is worth doing.
What a fintech marketing engagement covers
Positioning
Getting your product to read as the obvious answer at the moment a broker is actually choosing, not generically impressive.
Search that reaches operators
The narrower version of this is fintech SEO. It sits inside marketing rather than separate from it.
fintech SEO →The pages that close
Integration timelines, countries served, pricing detail before the call. The specifics your rivals leave vague.
Comparison content
Pages that answer the direct question a buyer types when they are already comparing two or three vendors.
Partner and referral routes
The introducers, platform vendors and consultants who already sit next to your buyers.
AI answers
Whether AI Overviews, ChatGPT and Copilot name your firm when an operator asks which provider to use.
the AI visibility audit →I know both sides of this market
Vendors and operators share the same search results. The firms you sell to are running their own campaigns, and understanding both sides is what makes vendor work land. I do the operator side through prop firm marketing and broker marketing, and I run content and SEO across a group of prop trading and forex media sites myself.
That day job means I see what a broker actually searches for when they are choosing a vendor, before I ever pitch you on a plan.
See the record and two rankings you can check yourself →What people ask before starting
Companies selling into prop firms and brokers rather than to traders. Payments, liquidity, dashboards, and the back office tools a broker runs on.
Send me your product and the kind of firm you want more of
I will come back with where I think the opportunity is and what I would do first.