What's Winnable, What's Already Answered, and What's Broken
An SEO audit for prop firms, brokers and the vendors selling into them. Not a 200-point scorecard. A split of your current search performance into what you can actually win, what's already settled, and what's quietly broken.
Real Search Console positions for this page, 16 months to September 2026.
audit-intent term
Strong on brand, weak on the audit terms themselves
Real Search Console data for this page, 16 months to September 2026. The branded query holds a strong position 2.7. The actual audit-intent term this page should own, "seo for prop firms," sits at position 95.9 with 11 impressions and zero clicks. That gap, not a vanity ranking, is the real starting point.
| Query | Impressions | Position | Note |
|---|---|---|---|
| site:alexfirdaus.com | 27 | 2.7 | Branded, strong |
| seo for prop firms | 11 | 95.9 | On-topic, worst position |
| free website audit prop firms | 4 | 64.5 | On-topic, low volume |
| seo for forex brokers | 1 | 71.0 | On-topic, low volume |
This is the exact kind of gap an SEO audit is supposed to surface: real impressions on the term this page should own, buried past position 90. I would rather show you my own page's weak spot than promise you a clean bill of health up front.
Book an audit →What an SEO audit covers
Winnable vs. already answered
Every query you show up for, sorted by whether the top result is beatable or already settled by a brand or a government page nobody will outrank.
Relevance gaps
Pages ranking for the wrong intent, a signal Google itself is telling you about if you know where to look.
Technical crawlability
Whether the bots that build both search results and AI answers can actually read your pages. This matters more than Core Web Vitals.
Content and structure
Heading hierarchy, answer placement, and whether the page actually says the specific thing a buyer is trying to find out.
Competitor gap
What the pages above you have that yours does not, named plainly rather than hidden behind a generic scorecard.
AI citation readiness
Whether the page is structured to be lifted by an AI answer as well as ranked by a search engine.
AI Overview optimization →What the audit costs and how it runs
A call and access
Search Console, Bing Webmaster Tools and analytics, read only. First job is splitting your current searches into the winnable and the already answered, because that decides everything after it.
A written plan you could hand to someone else
What to fix, in order, with the reasoning attached. Written so an in-house team can run it without me. Some firms do exactly that, and that is a fine outcome.
The work, or a handover
I either do the search and content work with you, or hand the plan over and stay available for review. Pricing depends on scope and gets settled on the call.
What people ask before booking
A written report split into what's winnable now, what's already answered by a page you cannot outrank, and what's actually broken. Every finding has the reasoning attached, plus a call to walk through it.
I'll tell you which searches to chase, which to drop, and what to fix first
I'll reply within 24 hours and tell you plainly whether it's worth working together.