I’ve been on the internet a long time.
Here’s how that happened.
Former Google quality rater. Current SEO strategist and content writer. Occasional yoga studio copywriter (long story).
How I got here.
Early Days
Started writing online for Jalan2.com, a tourism forum that no longer exists. Which tells you everything you need to know about how long I’ve been doing this. But hey, it counts as content experience.
The Bing Fiasco
Got hired as a Web Search Evaluator for Microsoft Bing. Passed the initial test. Failed the monthly audit with a 49%. Got fired within a month. Bing and I have never spoken since. In hindsight, this was a sign.
The Leapforce Grind
Joined Leapforce (later acquired by Appen) as a Google Web Search Evaluator. Survived every audit for over a decade while colleagues dropped like flies. Learned more about how Google actually works than most SEO courses will ever teach. This was Project Yukon. This was the real thing.
COVID’s Knockout Punch
Lost about 70% of my income overnight. Multiple gigs vanished in a matter of weeks. Spent a lot of time reconsidering life choices and learning that “diversified income streams” is not just a LinkedIn buzzword. It’s genuinely good advice.
The TikTok Twist
Discovered copywriting through a TikTok rabbit hole. Combined that with a decade of knowing how Google thinks about content quality. Realized there was something actually useful here. Started writing for clients in fintech. Things clicked.
Head of Content
Joined FinMedia Group as Head of Content, running SEO and content strategy for a portfolio of fintech media properties. The day job is full-on. The curiosity about SEO, AI, and what actually moves rankings never switched off.
Where I spend my time.
Day job is running SEO and content for a fintech media group. That means a lot of time thinking about content strategy, editorial workflows, and how to produce things that actually rank at scale.
Outside of that, I spend a lot of time improving my own SEO knowledge, experimenting with AI tools, and finding new ways to do things. The algorithm keeps changing. I find that interesting rather than annoying.
If you’re working on something in fintech or SEO and want to talk through it, the contact page is right there.
- Currently
- Head of Content, FinMedia Group
- Niche
- Fintech, prop firms, SEO
- Background
- 10+ years Google quality rating
- Based in
- Bandung, Indonesia
- UTC+7, up late anyway